What is ABA?

Applied Behavior Analysis (ABA) is the science based on learning theory that is used to change socially significant behaviors.

A parent looking at their Starbuck's app when ordering food. The app's reward system is an example of how we use ABA in our everyday lives. The specific reward system is a token economy where you earn stars and can trade them into for rewards.

The Starbucks reward system is known as a “token economy” in ABA. You earn stars to exchange for things that you want, such as a Nitro Cold Brew!

Another example of ABA at work with simple planner that so many of use on a daily basis. Visual schedules are an effective tool to use for ourselves as well as our children!

Our daily calendars and planners are both examples of visual schedules in ABA. We like knowing what is going to happen next!

A mother who has learned the value of preparing lunches during the previous night, holds her young toddler in her arms as her kindergartner helps as he stands on a chair.

Are you rushed for time in the morning? By making lunch the night before, we help reduce a stressful activity by implementing what’s known as an antecedent strategy in ABA.

Understanding Applied Behavior Analysis (ABA) and How It Can Transform Your Child’s Life

Applied Behavior Analysis (ABA) is a proven, scientific approach to understanding and positively changing behavior. By analyzing behavior systematically and objectively, ABA helps develop personalized strategies and interventions that enable individuals to achieve their goals and enhance their quality of life.

Chances are, you’ve already used several principles of ABA today without even realizing it! Did you check your daily schedule on your phone, use a Starbucks app, or prepare your child’s lunch the night before? Did you buckle your seatbelt or stop at a red light? If so, you’ve experienced some of the fundamental principles of ABA in action!

ABA has its roots in the pioneering work of B.F. Skinner, a psychologist who established the foundation of behaviorism. Since the 1950s, these principles have evolved into a highly effective, evidence-based practice used in various settings, including schools, homes, large corporations, sports, and clinics.

ABA is particularly effective in helping children learn new skills, reduce challenging behaviors, and improve social interactions and communication. It works by breaking down complex tasks into smaller, manageable steps—like practicing just the first two moves of a dance routine. Positive reinforcement, such as praising your child with “You’re doing great!” is then used to encourage these desired behaviors.

The ultimate goal of ABA is to help your child learn and practice new skills in a structured, supportive environment—whether it’s mastering toilet training at home or using the restroom confidently in public places like Target. Over time, these skills can be generalized to other settings, enabling your child to thrive in various situations.

By gaining a deeper understanding of these simple yet powerful ABA principles, you’ll develop parenting skills that will benefit you for a lifetime. At Omoto ABA Consulting, we’re here to help you feel more confident and in control as you support your child’s growth and success. Together, we can make a lasting, positive impact on your child’s life!

“My goal is to make ABA accessible and easy to use in your everyday life.”

— Jason Omoto, M.S., BCBA